Designing the Morris & Terry Logo

As I explained to Scott the concept of Morris & Terry, and that Marisa & I we're having some trouble creating a logo, he caught a glimpse of my writing on a handwritten card. Then came the suggestion- why don't you handwrite Morris & Terry as a logo? Sounded like the perfect idea- if we we're going for playful, classic and an organic feel, what better way to capture that than through handwriting?But how to make it possible?

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Working with Scott to translate my handwriting into a digital format required a bit more work than I anticipated. For one, I had never done anything related to graphic design. I assumed digitizing handwriting would be as straightforward as scanning the image in and working out a couple more steps in Photoshop. And it probably could have been that simple, but when it comes to design, Scott is extremely detail oriented; he has a way of seeing everything.

First off, we tested out a variety of pens, pencils, markers and paper to see varying textures. Then, I wrote out Morris & Terry about a billion times to create the best letters to choose from. In order to convey a condensed waxed stamp version of M & T alone (I was inspired by the old glass bottle shown below), I drew circles over and over until we found the right one- physically drawing out the circle helped to maintain the organic style alongside the handwriting. Lastly, there was the process of piecing everything together

It is pretty amazing to see Scott work. He is so focused on the task at hand and somehow works very quickly while paying attention to everything- perhaps it's efficiency that only comes from many years of practice. He saw areas of improvement that I overlooked. Even though I saw my handwriting as pretty uniform, he knew that certain letters would create a better flow when pieced together and helped me find those that worked well with each other. Just as I thought we we're close to being finished, he suggested we apply additional techniques to create more texture. To enhance the stamped look of the circular logo, we physically stamped a piece of paper with an inkpad to create the perforation. It was all these minor adjustments- details that I would never notice or think of- that helped to fully express Morris & Terry in a logo.

Morris & Terry strives to create fashion that encapsulates excellent quality, high standards and creativity. We we're fortunate to work with an artist who pushed us to go the extra mile and do the same in the graphic design element.

Posted in Photograph Post Date 02/15/2016







  1. MarcosUWeida

    What’s up, its pleasant article regarding media print, we all know media is a impressive source of data.

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